Article

22 Corporate Logos That Contain Subliminal Messages

 “Some companies give their logos barely-noticeable double meanings to encourage us to look closer at them, increasing brand recognition. Others do it as a tribute to their hometown, to influence us subconsciously, or simply for fun.”

Can you spot the subliminal messages? 

Click here to see if you’re correct! 

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Social Media

PINTEREST 


 

Follow us on Pinterest! Explore our creative side. 

                                                          

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Articles

What’s new for designers, May 2016

Article By: Cameron Chapman

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StringBean

Is a featherweight CSS framework that comes in at just 4K. It uses a 24-point grid system rather than the more common 12-point.


Gutenberg

Is a starter kit that brings meaning and craftsmanship to web typography. It’s flexible and simple to use.


Frend

Is a collection of modern front-end components. They’re modest and dependency-free.


RichCSS

Is a clean and reusable object oriented CSS framework. It allows for reusability of your CSS, versioning, and more.


Microsoft Bot Framework

Lets you build and connect intelligent bots that can interact with your users wherever they may be.


Min

Is a “smarter” web browser. It uses DuckDuckGo for search, includes a calculator, and more. You can even jump to any site using fuzzy search and get suggestions before you start typing.


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Want more?

Click Here to stay up to date with other designer-friendly programs! 

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Futsal Logo

UPDATE!

We designed the official CONCACAF Futsal Championship Costa Rica 2016 logo.

Also, don’t miss out! Catch up on the latest Futsal Championship Kick Off videos, link down below, found on the official CONCACAF site. 

http://www.concacaf.com/category/futsal/videos

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CONCACAF - FUTSAL 2016 Logo SPA-01 copy


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Apple Stand

iPad Support Stand in Brazil 

Apple commissioned us to fabricate an iPad Air 2 stand, which contained customizable technological hardware, to provide Brazilian Apple consumers support in the absence of a physical Genius Bar. The technological features are composed of a custom circuit, which we fabricated, that allows the user to switch from headphone to speaker mode with the push of button, and also provides the user the ability to control the volume. 

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How did the customers react?

Being that the iPad Air 2 support stand is pilot fabrication, Apple stores in Brazil are currently studying the success rate and customer commentary towards the performance of this product. Up to this point, positive results have been recorded from Brazilian Apple consumers by introducing them with a virtual, but realistic, approach to the Genius Bar.

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Results: 

» 30% of all iPhone 6 sales were assisted through the VAS solution (3 of 10)

» 20% of sales opportunities on the kiosk converted to a sale (this includes the people with specific Apple questions)

» 3% of potential true customer engagements converted to a sale ( this includes specific questions and general kiosk interest callers)

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Stores in Brazil

The solution resulted in providing a kiosk that specialized in virtual Apple support to potential customers in Brazil at 2 Magazine Luiza locations

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Futsal Event

ARE YOU A FUTSAL FAN?

 

We were commissioned by CONCACAF to produce the CONCACAF Futsal Championship Costa Rica 2016 official draw event. 

The setup of this particular event involved various components regarding digital, print and construction. The process began with formulating a particular identity for the CONCACAF Futsal Championship Costa Rica 2016 draw event. The next procedure involved designing the tournament and draw assets with physical and digital renditions. The final outcome consisted of designing and printing any Futsal related material, such as banners, logos, backdrops, lower thirds, and real-time 3D graphics, displayed at the draw event. Apart from designing and printing, we also handled the logistics. From building the stage, and any other furniture, to deconstructing the stage, we did it all! 


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Along with managing all these assets, our Real-Time Draw Tool V.3.0. software, which is part of the Mango sports suite, served as a beneficial component for the CONCACAF Futsal Championship Costa Rica 2016 draw, which effortlessly coordinated the graphics and live data between the website, the broadcast and draw event in real-time.

                                                                 This is how the Draw Tool works:  

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Hotels AR

Hotels.com Augmented Reality

Hotels_com

What is Augmented Reality (AR)? 

According to Dictionary.com it is an enhanced image or environment as viewed on a screen or other display, produced by overlaying computer-generated images, sounds,or other data on a real-world environment, and is exactly what we did for Hotels.com

We created an augmented reality experience, for ten cities in the United States, to launch the Hotels.com VirtualVacation project. With a combined team of coders and designers, this real world environment came to life with webcam motion detection, microphone interactivity, computer vision, real-time data feeds, and augmented reality. These features allow any user to have an enjoyable experience by scoping out what’s around town, sending personalized postcards to friends, and engaging in various interactive mini-games for each of the 10 cities.

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Different AR expereinces in each city

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FREEKICK

CONCACAF FREEKICK Digital Magazine 

 

We designed the start-up of the FREEKICK mobile magazine application, which was created a year after CONCACAF launched their magazine issue in 2015. The goal of the mobile magazine application is to convey the same message of  the physical magazine through a technological standpoint. The mobile magazine contains various features that provide user-interactive content and compelling stories that drive an audience to want to read more.  

 The CONCACAF FREEKICK Magazine app’s objective is to publish sports related coverage focused on highlighting the rise of “club football” within each region taking place during the quarter. Other competitions are also included within the app providing the user additional informative details in relation to the match. Along with sports coverage, users have the opportunity to browse through interactive professional action-packed photography and view captivating high definition tournament videos. Soccer fans worldwide also have the ability to  read up on CONCACAF’S exclusive news, tournament history and discover what athlete’s have to say about their passion for soccer.


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Download The App Now! 

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The Following Features Include: 

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Update!

The Start of Something New

In 2016 we formed a strategic alliance with Works.

Europe’s premiere brand design agency WORKS, joined forces with award winning tech lab ZeroFractal™ to launch WORKS USA on March 1st. With the combination of in depth knowledge in technological tools and expertise in global brand identity, together, WORKS USA will be bring forth passion in the sports branding industry creating world-class design.

Who is Works? 

“The Works is a team of dedicated designers, motion and digital specialists who place creativity at the heart of everything we do. Our approach is collaborative and uniquely allows for direct client-to-designer contact throughout all stages of the process.” – Works

Together we have 37 years of combined experience specializing in brand strategy, brand identity, digital, events, motion, user experience and product design


   

 Stay up to date with the latest projects on the official Works USA social media sites listed below! 

Twitter / Facebook / Vimeo / Pinterest / Instagram

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Most Recent Event:

The Sports Business Summit in NYC

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CCF APP

The CONCACAF Mobile App

The Confederation of North, Central America and Caribbean Association Football (CONCACAF) is the responsible entity for tournaments like the Gold Cup and the Champions League among many others. In need of an innovative mobile solution, CONCACAF resided with Zerofractal™ to create a Sports Fan companion App that would provide all sports related information in an organized way featuring all competitions, participating teams, news, videos, in-game statistics and player performance.

By downloading the mobile App, sport fans worldwide will receive live minute-by-minute content in regards to all CONCACAF competitions. With a vast selection to browse upon, the app offers a comprehensive list of features so fans can stay informed on all CONCACAF sports related matter.

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  Download The App Now!

       The Following Features Include:

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